E-mail Marketing
One of the most effective ways of getting the word out is through e-mail marketing. Presslink has partnered with Constant Contact. Now, we can help you create a standard or custom layout for your e-news, where you can showcase your services and products, or where you can share helpful pointers to your clients.
Tips for Building Your Brand with Email Marketing
There are many marketing media you can use to build and support your brand. Your goal is to be consistent across all of them. The following tips focus specifically on building your brand with email, but you can apply them to other mediums as well.
Here's a checklist to help you build and create brand consistency with your marketing emails:
• Include your logo on every communication, located in the same place each time
• Use the same colors on your website home page, printed collateral, and email templates
• Embed patterns, designs, or images that appear in your website or printed collateral as backgrounds or highlights in your emails
• Use the same fonts as you use on your website and printed collateral
You don't want your email communications to always look exactly the same. Here are a few ways to create freshness while still supporting your brand:
• Use a new background color in one of the top sections to distinguish your emails visually
• Use a new photo or image for each newsletter (within the theme you've set)
• Include one new font to help a sidebar or coupon gain attention
• Embed new copy, new headlines, and new subheads in each email
• Create unique sidebars and new clickable links in each email
• Include a customer testimonial with a photo of that client or an image of their business
By establishing and reinforcing your brand as you create, sustain, and grow your relationships with prospects, customers, and other constituent groups, you will find that people recognize you more quickly, retain your messages more easily, and are faster to take action. Branding works, so try it!
Excerpt from "Branding Is Samrt Business" by Gina Watkins, Regional Development Director, D.C. Metro Area
